I recently took a survey conducted by the 2007 ALA Emerging Leaders group in which they asked what three things could be done by librarians to: "better communicate to the outside world about their profession?"
1. Emphasize our expertise over the "librarian" label and the stereotypes that it connotes.
2. Populate existing non-library centered Web destinations that allow content creation and identify oneself as a librarian or connected to a particular library.
3. Provide research tips and tricks aimed at other professionals on information that the other professionals thought was strictly within thier domain of expertise.
