Wednesday, March 17, 2010

Death of Publishing video



The fictional "millennial" narrating this video tells us that we must listen to her values. But this video doesn't state what the producers think those values are. It just shows us that we can see the glass as half full or half empty. View it as half full and the publishing industry has a future in its current form. View it as half empty and book publishers are fighting a losing battle. Neither are true are they? Publishers of all content -- textual, musical, visual, and other, have major challenges in front of them due in part to the plethora of formats in which that content is accessible. What publishers of all media are scrambling to do is to monetize every form of access. Publishers would have you (or your library) pay twice or thrice or per use for the content of a book or CD or DVD depending on whether you buy the paper, stream the digital video or download it as a proprietary audio format. Publishing is dying? Hardly. The question is really about how many times the consumer can be charged for something they presumably already paid for.

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